Top 5 Reasons to Cut Yellow Pages Spending:

1. It’s the trend.

Every day more and more businesses are moving away from traditional Yellow Pages ads in favor of targeted online advertising to improve their marketing results. US online ad spending will increase over 11% this year to more than $25 billion. Search and video ad spend will increase to over 15% and 48% respectively*. *Source: eMarketer, May 2010

2. Measure, analyze, and realize your ROI.

Wouldn’t it be nice to see how much return on investment your business makes from each ad buy on an ongoing basis? With SEO and SEM solutions, the information is always seconds away. Good luck getting that on-demand with the Yellow Pages.

3. Know exactly where your money’s going.

All ad spending with Click Optimize is at a direct cost. We take the money you give us for pay-per-click advertising and invest it where you want it, with no mystery charges or margins.

4. Adaptive intelligence.

Can you update and optimize your Yellow Page ad every month? Or even control who sees it? We didn’t think so. At Click Optimize we adapt and evolve your online campaigns and SEO implementations every month to reach as much of your target audience as possible.

5. Leading-edge metrics and analytics.

Who’s viewing your ad? Where are they? How did they get to your site? Did they buy your product or service? All of these metrics and many more are always available on-demand with Click Optimize.